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Templatiq — UI/UX Design for a Template Library Marketplace Plugin

Industry
WordPress
Service Category
SaaS Product Design
Scope of Work
Product ResearchUX StrategyInformation ArchitectureUser FlowWireframingUI/UX DesignDesign System

Templatiq is a WordPress template library plugin designed to simplify and accelerate website creation. It provides ready-made templates for popular page builders, including Elementor, Bricks, and Gutenberg, helping users build business websites, directories, portfolios, and ecommerce experiences more efficiently.

Templatiq —  UI/UX Design for a Template Library Marketplace Plugin project overview

About the Project

Templatiq is a WordPress template library plugin designed to simplify and accelerate website creation. It provides ready-made templates for popular page builders, including Elementor, Bricks, and Gutenberg, helping users build business websites, directories, portfolios, and ecommerce experiences more efficiently.

The platform supports template browsing, drag-and-drop customization, full-site imports, Directorist-specific templates, and free and premium design packs.

We designed the product experience from research and UX planning through wireframing and final UI design, focusing on a clean, scalable interface that makes discovering, selecting, and importing website templates effortless.

Problems

Building a website from scratch can be time-consuming, especially when users need to find suitable layouts, configure multiple pages, and maintain visual consistency.

  • Creating website layouts from scratch requires significant time and effort.
  • Finding suitable templates across different website builders can be difficult.
  • Users need a straightforward way to discover templates for different website types.
  • Importing templates and integrating them into existing WordPress websites can feel complicated.
  • Managing complete website layouts and individual design components requires a more organized workflow.
  • Users need clarity when exploring free and premium template options.

Challenges

Designing a template marketplace plugin required balancing a large content library with a simple, intuitive user experience.

  • Organizing templates across multiple page builders and website categories.
  • Designing a browsing experience that makes relevant templates easy to discover.
  • Presenting template previews and details without overwhelming users.
  • Simplifying the workflow from template discovery to import and customization.
  • Supporting different use cases, including business websites, directories, portfolios, and ecommerce stores.
  • Creating consistent interface patterns that could scale as the template library expanded.
  • Making the experience accessible to both beginners and experienced WordPress users.

Solutions

We designed Templatiq around a discovery-first user experience, helping users find the right template and move into website building with fewer steps.

  • Organized Template Library: Structured templates by website type, category, and supported page builder for easier discovery.
  • Intuitive Browsing Experience: Designed a clean interface that helps users explore available templates and identify suitable options quickly.
  • Clear Template Previews: Established a visual browsing experience that helps users evaluate templates before importing them.
  • Simplified Import Workflow: Focused on making template selection and importing more straightforward.
  • Page Builder Compatibility: Organized the experience around Elementor, Bricks, and Gutenberg to help users find relevant resources.
  • Full-Site & Individual Templates: Supported workflows for users who need complete website layouts as well as individual page designs.
  • Scalable UI Components: Created reusable design patterns to maintain consistency across categories, template cards, and interface elements.
  • Consistent Visual Design: Developed a clean, functional interface that keeps the focus on templates and the website-building workflow.

The overall design goal was to reduce friction at every stage from finding the right template to getting started with website creation.

The Final Result

The final result is a WordPress template library plugin designed to make website creation faster, simpler, and more accessible.

Templatiq final result screen 1
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Templatiq final result screen 7

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